We all are addicted to WhatsApp! With nearly a billion people around the globe using WhatsApp to stay in touch with their colleagues and family. WhatsApp is preferred because it’s fast, simple and reliable! Not to forget how they went down at mid night on New Year! Imagine the traffic congestion WhatsApp faced which made their service down. It was reported at multiple places. Even I faced the problem. I was unable to send or receive any message on my phone. Later I found same situation with other users.
Today WhatsApp announced that they will no longer charge subscription fees. WhatsApp was free for the first year and the service was paid afterwards. While, the users in India were exempted from the charge, users globally had to pay $0.99 annually to use the service.
WhatsApp said, “For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
This move from WhatsApp will make you think how they are going to keep WhatsApp running without subscription fees. WhatsApp is not even introducing third party ads. However, they did confirm that starting from this year, they will test tool which will allow you to communicate with different organizations and businesses on WhatsApp directly.
You could now be able to contact your bank regarding your recent transaction or an airline for status of your flight. WhatsApp is primarily trying to get users off the traditional track. No more calls or text messages. Every communication should be made through WhatsApp. This is how they are going to run WhatsApp without ads and subscription fees.
With feature like this where you can contact businesses directly on your phone, how much is it safe in terms of privacy? After all the data will be over WhatsApp network only. Let’s see how people look at this move of WhatsApp. It’s way too natural that WhatsApp which is now under Facebook will try every means to get users data!
What are other people looking at
- Whatsapp To Remain